Workplace Wellbeing Professional

Featured on Workplace Wellbeing Professional: how businesses can support the wellbeing of working parents

In a recent piece for Workplace Wellbeing Professional, our Senior Business Development Manager, Cydnie, opens up about practical strategies for businesses to better support working parents.

Drawing from her own experiences as a mother of two juggling a full-time role at TechNET, Cydnie shares down-to-earth advice on finding that sweet spot between career and family life. Because, let’s face it, it’s a challenge, and having the right employer support makes a world of difference.

Here’s what Cydnie dives into:

  • Tailoring well-being perks to meet the unique needs of individual parents.
  • The crucial need for businesses to uphold promises regarding flexibility and support.
  • Financial support for teams, whether through new initiatives or benefits, especially in the face of the ongoing cost of living challenges. Cydnie sheds light on impactful measures taken at TechNET and Ascent Group.
  • Addressing the complexities of parental leave, acknowledging the variations for startups and SMEs compared to larger corporations.
  • Fostering open communication and setting boundaries within teams to create a flexible work environment. Cydnie highlights the importance of overcoming concerns about rigid work patterns hindering parents from returning to work.

The article also refers to the 2023 Digital Salary Survey, which contains data revealing how 57% of respondents prioritise ‘more remote working opportunities’ as the deciding factor when choosing between roles. Notably, ‘highest salary’ ranks second, indicating that employees value flexibility over financial compensation.

We’d like to say a big thank you to Workplace Wellbeing Professional for inviting us to discuss this important topic, and we look forward to sharing even more about the importance of mental health and wellbeing in the near future.

For further details, dive into the full article!

Interested in reading more about some of the brands we have teamed up with? Check out our Press & Awards section!

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