digital gender roles

Understanding Digital Gender Roles in 2024

Which genders are dominating the digital space? It’s not immediately obvious, but recent insights from the 2024 Digital Salary Report give us a peek into the Digital gender makeup and its significance for businesses.

What is the Digital gender split?

Taking a closer look at the data, it’s clear that the Digital workforce isn’t as diverse as we’d hoped. According to our survey, men make up a whopping 74% of the industry, while women account for only 25%. There’s also a small (1%) but important presence of individuals who would prefer not to disclose their gender.

Why it matters for Digital businesses

Understanding who’s in the driver’s seat in Digital isn’t just about numbers—it’s about understanding trends and implications for businesses.

Workplace Culture

A gender-balanced environment tends to promote a more inclusive and supportive workplace culture. This can lead to higher employee satisfaction, better team dynamics, and improved retention rates.

Innovation and creativity

A diverse workforce introduces fresh perspectives and ideas. Embracing gender diversity fosters a culture of innovation, helping companies remain agile and responsive to shifting market dynamics—an area where Digital often falls short. This is particularly important for those working in creative roles like Software Development, Digital Marketing and more.

While more companies are addressing the gender gap in digital, our 2024 report reveals that further efforts are still needed.

Promoting inclusivity

The lack of gender diversity in digital sends a clear message about inclusivity and representation. Without championing diversity, companies will struggle to attract top talent and connect with consumers who prioritise companies that embrace inclusivity and equality.

This is particularly important at the top levels of leadership. When women see other women in leadership positions, it inspires them to pursue similar paths, fostering a more inclusive and diverse industry.

Find out more

Want to dive deeper into digital gender roles and other essential topics? You’re in luck!

Grab your FREE copy of the 2024 Digital Salary Report now to gain valuable insights into the current state of the digital industry.