Twitter rebranding

Twitter rebrands to X with plans to create an ‘everything app’

In a strategic move to create an all-in-one ‘everything app’ user experience, Twitter’s famous blue bird logo undergoes a serious transformation and emerges as ‘X,’ following Elon Musk’s vision.

Controversial changes

Musk took over Twitter in October 2022, and since then, he has been implementing a series of highly controversial changes. These changes include limiting the number of tweets users can read and completely overhauling Twitter’s verification program.

As a result, the newly introduced ‘Twitter Blue’ service is now accessible by invitation only or through a subscription fee of $8 per month, opening the door to mixed opinions and reactions.

While some view Musk’s decisions as a potential risk, fearing the loss of an iconic brand that has been around since 2012, others see the rebranding as a breath of fresh air, a promising step in the right direction.

These changes could be a reaction to the loss of profit since Musk took over the company, and the increased competition the app has faced.

What to expect

The ‘new app’ will supposedly incorporate audio, video, messaging, payments, and banking as confirmed by Linda Yaccarino, the recently appointed Chief Executive of Twitter.

She officially confirmed the transition through a series of tweets on Sunday when she described the app as the “future state of unlimited interactivity”.

She continues:

“There’s absolutely no limit to this transformation,” she added. “X will be the platform that can deliver, well… everything.”

We look forward to seeing the progress of X and will continue to follow the reactions.

Interested in reading about more topics like this? Check out our blog for the latest news from the digital and recruitment industry.