Digital Recruitment Success: NORA’s 2021 ‘Best Innovation’ nominee
As a leading digital and technology recruitment agency, we are constantly thinking of ways to improve how we work with our clients and candidates. The digital recruitment industry is fast paced and competitive, so being innovative ensures we don’t get lost in the mix.
We like to get our brand messages across using eye catching technology to our advantage. As we continue to expand the TechNET group, we are exploring the way we present ourselves to our audiences so that they can really understand the extent of our digital recruitment services.
So, it was certainly an honour to be recognised for this at the 2021 National Online Recruitment Awards as nominees for ‘Best Innovation’!
What are the NORA’s?
The National Online Recruitment Awards are dedicated to the continual improvement and evolution of the Candidate-Experience.
Throughout the years, there has been lots of focus from employers, recruitment firms and job boards to evolve the candidate experience. Candidates are a core part of any recruitment agency strategy, so it’s great to see an awards body solely dedicated to this aspect of the industry.
The NORAs views the recruitment sector from the perspective of the jobseeker and aims to shine a light on the very best examples of excellence in our industry. They highlight businesses that are really prioritising the candidate experience on their websites. That is why we are so thrilled to be recognised as a leader in innovation as one of five nominees!
A new approach to digital recruitment
Across the whole TechNET group, we have looked at ways to improve our digital recruitment services to really enrich our candidates and clients experience with us. From expanding our range of digital recruitment sectors to our 2021 digital salary survey & insights report, it’s all about offering unmatched recruitment services and advice.
Of course, it’s also about standing out from the crowd. One incredible example is the ‘hot jobs’ feature on our social channels, particularly on LinkedIn. What began as an image of one of our consultants and their list of jobs has now evolved into a hologram-like animation that has really grabbed the attention of our LinkedIn followers.
The goal was to attract the best clients and prospects available. As a result, we saw a 50% increase in client enquiries each quarter across the TechNET group brands. Furthermore, we wanted something that was easily identifiable as a TechNET innovation – something no one else could copy. The animations built a subconscious awareness between the brand and the customer when they saw it. Following this change, social impressions and click through rate has also improved, getting vacancies in front of even more candidates than ever before.
How can our digital recruitment services help you?
If you’re looking for a digital job or hiring digital talent, we can help! You can also learn more about our digital team, the TechNET group and who we are as a business.
