Digital Marketing Salary Benchmarks

Digital Marketing Salary Benchmarks 2024 – what are you earning?

It’s time to reveal the latest digital marketing salary benchmarks for 2024! If you’re on the lookout for a digital job, and you want to know the latest salaries by job title, you’re in the right place.

Our 2024 digital salary survey report is full of industry insights, though a big focus is on salaries across the industry. With digital marketing remaining crucial for digital companies, are digital marketing professionals fairly compensated for their contributions? It’s time to share the latest salary benchmarks by job title, allowing you to determine if your current compensation aligns with industry standards.

In our latest salary review, we revealed that the average salary in digital increased! Have digital marketing salaries reaped the benefits of this? We will be sharing the ranges from the lower end of the bracket to the highest.

Salaries by specialism and job title

Digital Marketing

  • Digital Marketing Assistant/Coordinator | Lower: £27,000      Mid: £29,000    Upper: £34,000
  • Digital Marketing Executive | Lower: £36,000      Mid: £38,500      Upper: £43,500
  • Senior Digital Marketing Executive | Lower: £39,000      Mid: £42,500      Upper: £46,000
  • Digital Marketing Manager | Lower: £45,000     Mid: £58,500     Upper: £70,000
  • Senior Digital Marketing Manager | Lower: £62,000       Mid: £70,000     Upper: £81,000
  • Head of/Director/CMO | Lower: £105,000       Mid: £155,000     Upper: £205,000

Social Media

  • Social Media Assistant/Coordinator/Executive | Lower: £25,000  Mid: £29,000  Upper: £33,000
  • Social Media Manager | Lower: £42,000    Mid: £52,000  Upper: £62,000
  • Head of Social Media | Lower: £62,500      Mid: £76,000   Upper:£91,000

CRM/Email Marketing

  • CRM/Email Marketing Executive | Lower: £34,000      Mid: £38,000      Upper: £42,000
  • CRM/Email Marketing Manager | Lower: £43,000       Mid: £63,500      Upper: £82,000
  • Head of CRM | Lower: £83,000    Mid: £102,000     Upper: £122,000

Paid Search & Paid Social

  • Paid Search Executive/Specialist | Lower: £36,000      Mid: £42,000      Upper: £47,000
  • Paid Search Manager | Lower: £46,000      Mid: £58,500      Upper: £71,000
  • Paid Social Executive/Specialist | Lower: £42,000       Mid: £44,500     Upper: £46,000
  • Paid Social Manager | Lower: £52,000       Mid: £62,000     Upper: £72,000
  • Head Of Paid Search | Lower: £77,000       Mid: £83,500      Upper: £90,000
  • Head Of Paid Social | Lower: £82,000       Mid: £86,000      Upper: £91,000

Performance Marketing

  • Performance Marketing Executive/Specialist | Lower: £36,000       Mid: £42,000     Upper: £47,000
  • Performance Marketing Manager | Lower: £57,000      Mid: £64,000     Upper: £72,000
  • Director/Head Of Performance Marketing | Lower: £92,000      Mid: £120,000      Upper: £150,000

SEO

  • SEO Executive | Lower: £36,000      Mid: £38,500    Upper: £42,000
  • SEO Manager | Lower: £57,000       Mid: £61,000     Upper: £66,000
  • Head Of SEO | Lower: £72,000      Mid: £95,000     Upper: £120,000

Do these digital marketing salary benchmarks align with your role?

Does your current salary fall within these brackets? Are you an employer who feels you’re not offering a competitive salary? We are here to help you! Submit your CV if you would like to discuss new opportunities or submit a recruitment enquiry for hiring support. For full digital industry insights, download our 2024 report!

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