The Digital Salary 2025 Review: What Has Changed?

The results are in! Our 2025 Digital Salary Survey Report is here, which means it’s time for our annual salary overview.

Wondering how digital salaries have shifted over the past year? We’ve crunched the numbers to bring you the latest salary benchmarks and salary changes.

Download your free copy now and see how the industry is evolving – have salaries kept up with expectations? Let’s find out!

Average digital salaries by age bracket

Each year, we analyse digital salaries across different age groups, and in 2025, we’ve seen some interesting shifts!

• Professionals aged 24 and under saw a 3.6% increase, bringing their average salary to £37,125. This is a positive step for those starting their digital careers.

• The 25–35 age group received a 2.4% boost, now earning an average of £62,880, reflecting growing investment in early to mid-career professionals.

• Those aged 36–45 saw the smallest jump, with just a 0.9% increase pushing their average salary to £80,493.

• Professionals aged 46+ saw the biggest rise at 7.4%, bringing their average salary to £90,467, a big shift from 2024 where we saw bigger increases for mid-level digital professionals.

Average digital salaries over the years

Looking at digital salary trends over the past few years, we’ve seen a steady upward trajectory once again in 2025.

With a similar increase from the previous year, it’s great to see steady growth in the average digital salary. It means digital professionals are having those salary conversations and will value roles where competitive salaries are offered to them.

How have salaries changed for digital professionals?

Over half of our respondents (59%) noted an increase in their salary, while 34% reported no change. Finally, only 7% experienced a decrease. While it’s a positive step to see the majority receiving a pay rise, there is still a significant number who saw no change. While it could be down to accepting a new role or expecting a promotion at a later date, it once again shows that more conversations need to be had…and digital leaders should be making these as transparent as possible to retain the best staff.

Want more exclusive insights into digital salaries (and so much more)?

Our fresh 2025 Digital Salary Survey report is full of industry insights, from salary benchmarks to opinions on the latest digital trends. Even better, it’s all FREE! Download your copy today…happy reading!