Hybrid Working in Digital: The Smart Choice for Talent Attraction
Hybrid working has become an expectation in the world of digital recruitment. In the 2025 Digital Salary Survey, we asked professionals how they work best, and 48% revealed they perform best when working in a hybrid capacity. For employers wondering how to support performance and engagement, this is a stat worth paying attention to.
What’s more, 65% of management said they prefer their team to work in a hybrid way. This alignment between professionals and leadership shows that hybrid working isn’t just a temporary solution. It’s becoming the standard in digital recruitment and team management.
Why is hybrid working so popular in digital?
Hybrid working gives people the best of both worlds. It provides structure and connection through in-office collaboration, while allowing autonomy and deep focus during remote days.
In digital roles – whether development, marketing, design, or data – output matters more than presence. Professionals value having space to be creative or analytical without the interruptions of a traditional office setup. Meanwhile, coming into the office a few times a week supports teamwork, culture and face-to-face interaction, especially for strategic discussions.
The digital industry thrives on agility and forward thinking. A hybrid setup supports both, making it a natural fit for digital teams in 2025.
Why Employers Should Embrace Hybrid Working
72% of respondents said remote work capabilities are a must-have when looking for a new role. This is a dealbreaker when it comes to applying for a job opening.
Companies that fail to offer flexibility risk losing out on top digital talent. With most professionals actively seeking hybrid or remote options, job openings that don’t include them are likely to attract less engagement or be skipped entirely.
Flexibility has become a key decision-making factor, especially for digital-first roles that don’t rely on a fixed location.
For hiring managers and business leaders, offering hybrid working isn’t just about keeping up; it’s about staying competitive. Whether you’re scaling a digital team or hiring for a single role, adapting your offering to include hybrid flexibility could make all the difference in attracting the right people.
At TechNET Digital, we help businesses understand what today’s talent expects. When expectations are met, long-term success follows. If you’re looking for a digital recruitment partner with an understanding of what candidates want, we’re here to help! Submit your vacancy today and let’s get started!
