Digital Recruitment Trends: The 2025 Hiring Market

Curious about the latest digital recruitment trends and what might be in store for digital industry hiring in 2025? Whether you’re planning to grow your team or eyeing your next career move, timing can make a real difference – even if it rarely feels spot on.

Let’s face it, opportunities don’t always wait for the perfect moment. Employers might need to fill a role fast or ramp up hiring after a sudden project lands. Meanwhile, candidates can get the urge for a new challenge at any time. That’s why we asked the people who live and breathe digital, from tech leaders to creative minds, when they’re looking to hire or switch things up in 2025.

The insights reveal when the market’s likely to be busiest, and when the smartest moves might just pay off.

When will digital businesses be hiring next?

So, when are digital businesses planning to hire next? Our 2025 survey revealed that 47% of respondents are looking to bring new talent on board within the next 6 months – a 24% increase compared to 2024. Just 8% are thinking longer term, with hiring plans set for the next 1 to 2 years, while 22% said they’re not hiring at all right now.

The takeaway? Most digital companies are actively hiring, which is brilliant news if you’re on the hunt for a new role. This uptick in demand suggests growing confidence across the digital space, likely driven by ongoing innovation, evolving tech stacks and the ever-pressing need for future-ready teams.

When will digital professionals start their next job search?

The digital recruitment trends continue…will digital job seekers make the most of the hiring drive demonstrated above?

It looks like the digital job market is still buzzing, just at a slightly steadier pace. While 36% of professionals told us they’re planning to explore new opportunities in the next 6 months (down from 47% last year), that’s still a solid chunk of talent getting ready to move. Another 20% are keeping an eye on the second half of the year, while 30% are staying put for now.

So, what does that mean? For job seekers, it could mean slightly less competition in the short term — a great chance to stand out if you’re ready to make your move. And for hiring managers, this shift is a reminder that top digital talent is still open to conversations, but might need more of a reason to jump. Strong employer branding, clear growth opportunities and flexible work setups could make all the difference in getting the right people through the door.

It’s time to get your digital recruitment strategy in place

There’s an interesting gap forming between employers and digital professionals when it comes to 2025 plans. According to our survey, 47% of businesses are gearing up to hire in the next 6 months – but only 36% of candidates say they’ll be looking for a new role in that same window.

While not a huge mismatch, it still suggests that companies will be vying for the same pool of talent at the same time.

It means demand is outpacing supply, and if you’re hiring in digital, whether it’s product, tech, design or data, you’ll need to do more to capture attention. With fewer candidates actively on the hunt, a passive approach won’t cut it. You’ll need a strategy that’s proactive, creative and tailored to the digital mindset.

This is the time to fine-tune your employer brand, review your hiring process, and consider what really sets your roles apart. Because when talent is in short supply, speed and clarity can be the difference between securing a great hire and missing out.

Looking for more digital recruitment trends?

Our 2025 digital Salary Survey report has it all! Download a free copy and get all the latest insights.

If you’re hiring digital talent, submit your vacancy and we’ll be in touch!