Digital Marketing Recruitment: Roles Every Business Should Know About

The digital marketing landscape never stands still, and neither do the roles that drive it forward. Businesses are facing a skills shift shaped by AI, new technologies and the demand for measurable, creative campaigns.

At TechNET Digital, we’re seeing a surge in demand for marketing talent that blends data, creativity and technical know-how. But if your hiring strategy hasn’t adapted, you risk missing out on the talent that’s reshaping the digital industry.

Here are the digital marketing roles we believe every business should know about in 2025 – plus our tips for attracting them.

AI Content Specialist

What they do: These marketers use AI tools to streamline content creation, personalise campaigns at scale and optimise messaging with data-backed insights.

Tip for attracting them: Be upfront about your tech stack. Talented specialists want to work with cutting-edge AI platforms, not outdated systems. In job descriptions, highlight the tools they’ll use, whether that’s Jasper, Copy.ai or bespoke AI integrations. You’ll also stand out if you can show a commitment to responsible AI use, something many candidates are now prioritising.

Data-Led Campaign Strategist

What they do: They don’t just create campaigns – they measure every click, view and conversion to refine performance in real time. Their strength lies in linking creativity with ROI.

Tip for attracting them: Offer access to analytics tools and show how your business values data-driven decision-making. Go beyond saying “we’re data-focused” – provide examples of how your marketing strategy is influenced by analytics. Candidates want to know they’ll have the autonomy to test, measure, and optimise campaigns, not just churn out reports.

SEO & AI Hybrid Analyst

What they do: As search engines evolve with AI integrations, SEO experts are combining traditional optimisation with machine-learning knowledge. They’re bridging organic and AI-assisted search visibility.

Tip for attracting them: Provide clear progression plans. Many SEO specialists feel stuck repeating the same optimisation tasks. Offering pathways into areas like AI strategy, digital transformation or leadership shows ambition and keeps these candidates engaged long-term. Partnering with agencies like TechNET Digital also helps – we can position your business as one that invests in career growth.

Digital Marketing Automation Manager

What they do: These professionals manage platforms like HubSpot, Salesforce and Marketo to deliver personalised campaigns at scale. They’re efficiency champions.

Tip for attracting them: Highlight your commitment to ongoing training. Automation tools change fast, and top talent wants to stay at the cutting edge. Businesses that cover certifications, provide dedicated learning budgets and encourage experimentation with new platforms instantly become more attractive.

Paid Media Innovation Specialist

What they do: They explore the latest platforms – from TikTok ads to AI-driven programmatic buys – and test innovative ways to connect with audiences.

Tip for attracting them: Offer freedom to experiment. Paid media specialists thrive in environments where creativity meets measurable results. Candidates are looking for employers who encourage A/B testing, reward innovation and don’t shy away from trialling emerging platforms. Make it clear that your culture supports experimentation without fear of failure.

Digital Brand Experience Designer

What they do: More than brand guardians, they ensure that every touchpoint – from social to email to web – creates a consistent, engaging experience.

Tip for attracting them: Emphasise culture fit. These designers want to tell a story they can believe in, so highlight your company’s mission and values during the hiring process. Showcasing strong employee advocacy and brand purpose will help you stand out when competing for creative talent.

Community Growth Manager

What they do: Sitting between marketing and customer engagement, they foster online communities, drive advocacy and humanise digital interactions.

Tip for attracting them: Showcase your company’s values and audience-first approach. Community managers want to work with brands that value authenticity and transparency. If you already have thriving communities or user groups, make sure you highlight these. If you don’t, show them how much freedom they’ll have to build one.

Why it matters for digital marketing recruitment

The digital industry is moving quickly, and roles are evolving with it. Businesses that adapt their job specs, recruitment strategies and candidate experience will win the battle for top digital marketing talent. At TechNET Digital, we help you stay ahead of the curve – connecting you with the people who will shape the future of your brand. Submit a vacancy and we will be in touch!