Email Marketing & CRM Manager Job Description

• Experienced - digital all rounder with around 3+ years experience in eCommerce email marketing and CRM.
• Familiar with Klaviyo especially as it's used with Shopify.
• Time spent in small, fast paced businesses is great.
• Taking specialist knowledge and applying it to a brand looking to do things differently.
• Comfortable with a fast-paced environment.
• Keen to take on a lot of responsibility and act with autonomy.
• A self-starter who will look to develop their specific area of expertise.

• Lead and coach an internal team of media and communication professionals.
• Lead the media agency & media auditing relationship and governance.
• Lead the relationships with all key media stakeholders across TV/Print/OOH/Digital/Retail.
• Influence stakeholders to demonstrate the strategic value of all media channels and ensure effective creative across all channels.
• Work collaboratively with cross-functional internal brand teams and external partners to deliver business goals.

• Develop and deliver breakthrough media & communications strategy to drive new consumer acquisition and retention growth in line with company KPIs and overall business and marketing goals.
• Oversee all PAID/EARNED/OWNED media including brand building, performance media incl. retailer media, defining the right budget splits to achieve optimal results.
• Consolidate annual planning ensuring all brands use a set of guidelines, metrics, tracking and reporting methods, differentiated by media areas.
• Determine monthly, quarterly and annual targets and budgets to deliver overall volume/value/profit KPIs, Brand Health improvements and key Performance Media KPIs.
• Deliver transformation within Reach, Attention and Costs for Media.

• Develop and lead the Earned Media strategy including how to leverage key press & digital editors & influencers.
• Design the next iteration of Influencer and Creator led marketing including nurturing our Internal Creator Network.

• Develop and lead the Retail Media Strategy, partnering with key retailer networks.
• Optimise Retail Media investment by brand including centralised hands on keyboard planning & buying.
• Optimise Performance Media investment to deliver Omni-channel sales.

• Devise and generate reporting and analytics requirements by Media area, Retailer, Category & Brand that informs future investment strategy, campaign creation, & campaign execution. Presenting relevant information with key business stakeholders in a timely fashion.
• Embed Media Analytics into daily operations, including oversight of all MMMs

• Build a culture of continuous improvement across the function including an always on test and learn approach.
• Provide clear recommendations on first to market pilots and guidelines for building short and long-term business goals.
• Monitor and share industry news, retail marketing trends, and cross-divisional insights.

• Media expert across Paid, Owned & Earned media, ideally both within agencies & client-side.
• Experience in broader brand management, communications and creative development welcomed
• Proven ability to develop and execute multi-channel media strategies that align with brand goals, target audience behaviour, and market trends. This includes planning across tv, ooh, digital, social, print, search and experiential platforms both brand building & performance campaigns.
• Previous hands-on experience of setting up and managing campaigns with the ability to identify issues and deploy changes accordingly
• Strategic mindset combined with accuracy and agility
• Fearless with the ability to generate ideas that can be tested rapidly to challenge current ways of working
• Highly analytical with ability to turn complex data sets into easy to digest plans
• Proven experience of leading and developing a high-performance team including media agency partner
• Excellent ability to build and maintain both internal and external stakeholder relationships
• High level of emotional intelligence
• Ability to work in fast paced environments working to tight deadlines 
• Highly experienced in managing significant budgets
• Awareness and expertise of emerging technologies and developments in the industry
• Ability to prioritise and manage multiple projects and deadlines

• Hybrid Working (2 days WFH, 3 days office based)
• 25 Days Annual Leave (exc. Bank Holidays)
• 1 day Annual Leave to celebrate your birthday
• Holiday Purchase opportunity
• Bonus Opportunity
• Car allowance 
• Equity
• Ability to work Remotely/Abroad up to two weeks per calendar year
• Summer Fridays
• Generous Staff Discount
• Mental Health Wellbeing Initiatives
• Benefits platform with exclusive discounts and offers
• Employee resource groups
• LinkedIn learning

• Gather insights into target audiences, industry trends, and competitive landscapes.
• Plan, develop, and create content for internal and external communications
• Generate high-quality content, including long-form articles, website copy, blog post, and short-form materials like leaflets and stamp cards to a high quality.
• Ensure content aligns with the company's tone of voice and messaging as well as accuracy and quality of all written materials.
• Work closely with marketing teams to integrate content into various channels, such as email marketing, social media, and website updates.
• Collaborate with international teams to provide content that can be adapted to local markets, considering cultural nuances and language differences
• Maintain a consistent brand identity across all communications channels.
• Ensure that content adheres to company guidelines and standards.

• Excellent writing and editing skills, with a strong ability to create compelling and informative communications.
• Experience in content marketing, copywriting or a similar role in the communications, advertising marketing or creative agency.
• Understanding of marketing principles and strategies and ability to analyse campaign performance. 
• Excellent communication and interpersonal skills.
• Degree in Marketing, Communications, or a related field.
• Experience working with international teams and understanding of cultural differences is a plus.

• Experience in the loyalty and rewards industry.

• Competitive salary with growth opportunities.
• Hands-on experience in a supportive environment.
• Remote-first work setup with excellent equipment.
• 25 days of annual leave.
• Regular team events to foster connection.