Digital Marketing Recruitment: What salary are you earning in 2025?

Want exclusive digital marketing recruitment insights? It’s time to reveal the latest digital marketing salary benchmarks for 2025! If you’re exploring new roles in digital or want to see how your current salary stacks up, you’re in the right place.

Our 2025 digital salary survey is packed with industry insights, and this edition puts a sharp focus on how digital marketing roles are being compensated. With digital marketing continuing to play a vital role in business success, are professionals being paid what they’re worth?

We’ll break down the latest salary ranges by job title – from entry-level to senior roles – so you can see exactly where you stand in today’s market. Let’s find out if digital marketing salaries have kept pace with broader industry growth.

Salaries by specialism and digital marketing job title

Digital Marketing

• Digital Marketing Assistant/Coordinator | Lower: £27,000   Mid: £30,000   Upper: £33,000
• Digital Marketing Executive | Lower: £35,000   Mid: £38,500   Upper: £42,000
• Senior Digital Marketing Executive | Lower: £38,500   Mid: £42,500   Upper: £44,500
• Digital Marketing Manager | Lower: £48,000   Mid: £59,500   Upper: £72,000
• Senior Digital Marketing Manager | Lower: £60,000   Mid: £68,000   Upper: £79,000
• Head of/Director/CMO | Lower: £950,000   Mid: £135,000   Upper: £170,000

Social Media

• Social Media Assistant/Coordinator/Executive | Lower: £25,000   Mid: £29,000   Upper: £33,000
• Social Media Manager | Lower: £42,000   Mid: £48,000   Upper: £58,000
• Head of Social Media | Lower: £62,000   Mid: £73,000   Upper:£85,000

CRM/Email Marketing

• CRM/Email Marketing Executive | Lower: £30,000   Mid: £34,000   Upper: £35,000
• CRM/Email Marketing Manager | Lower: £40,000   Mid: £58,500   Upper: £75,000
• Head of CRM | Lower: £81,000   Mid: £950,000   Upper: £110,000

Paid Search & Paid Social

• Paid Search Executive/Specialist | Lower: £36,000   Mid: £40,000   Upper: £44,000
• Paid Search Manager | Lower: £45,000   Mid: £56,500   Upper: £68,000
• Paid Social Executive/Specialist | Lower: £38,000   Mid: £41,500   Upper: £46,000
• Paid Social Manager | Lower: £52,000   Mid: £62,000   Upper: £70,000
• Head Of Paid Search | Lower: £75,000   Mid: £82,500   Upper: £90,000
• Head Of Paid Social | Lower: £78,000   Mid: £82,000   Upper: £85,000

Performance Marketing

• Performance Marketing Executive/Specialist | Lower: £38,000   Mid: £45,000   Upper: £48,000
• Performance Marketing Manager | Lower: £55,000   Mid: £62,500   Upper: £70,000
• Director/Head Of Performance Marketing | Lower: £91,500   Mid: £110,000   Upper: £135,000

SEO

• SEO Executive | Lower: £37,500   Mid: £39,500   Upper: £42,000
• SEO Manager | Lower: £55,000   Mid: £62,000   Upper: £68,000
• Head Of SEO | Lower: £75,000   Mid: £90,000   Upper: £105,000